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Imagine capturing the power of sports at all levels to lead all athletes and sports enthusiasts to learn and live the TRUTH.  Only one authentic sports brand gives you the power to stop imagining and start empowering.....VERuM Sports.
 
Vision
To achieve sustainable growth in God’s family, we have established a vision with clear goals:
  • Brand: Creating a sports brand that encompasses and promotes Christian faith and values.
  • Products: Creating sports products that enhance the lives of our customers and that allow them to share their faith.
  • People: Being a great place to work where people are inspired to be the best they can be according to God’s plan.
  • Partners: Nurturing a winning network of partners and building mutual loyalty to God through Jesus Christ.
  • Profit: Giving to God what is His and using assets wisely to further His cause.
Values
We are guided by shared values that we will live by as a company and as individuals:
  • Faith: Jesus said “I am the way, the truth and the life”
  • Leadership: "The courage to share God’s love and the truth”
  • Passion. "Committed in heart, mind and soul"
  • Integrity: "Be all you can be for the cause of Christ”
  • Accountability: "If it is to be, it’s up to me with God’s help"
  • Stewardship. “Your time, your talents, your gifts, your service”
  • Innovation: "Seek, imagine, inspire, delight in Jesus’ love"
  • Quality: "What we do, we do well because God has given us everything we need"
Mission
Everything we do is inspired by our enduring mission:
  • To Spread the Truth of Jesus Christ... through life and sports at all levels both actively and passively.
  • To Inspire a Life of Christian Faith and Purpose... through our brand and our actions.
  • To Demonstrate Christian Values and Make a Difference... everywhere we engage.
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